Case studies

Project Management: Innovation Bridge

 

The Client: Central Bedfordshire Council

 

The Brief: To provide project management support on the Innovation Bridge project operated by Central Bedfordshire Council with European Regional Development Funds (ERDF)

 

 

Refining the marketing and communications’ plan for year one of the programme to engage a range of target audiences and stakeholders including guidelines for use of social media as a key communication channel for the programme

Ensuring that all promotional materials including websites, press releases, leaflets, posters etc. were compliant with ERDF publicity guidelines and supporting delivery partners with queries on this

Drafting of press releases to meet the messaging needs of a range of project partners including central government

Coordination of a refreshed branding concept for the programme liaising with project team members, delivery partners and the third party design agency

Development of refreshed marketing collateral via the third party design agency including printed and digital items

Development of procurement documentation including the invitation to tender for a major telemarketing campaign to support the programme

Other general project management functions as required including attendance at project management meetings and provision of support to Judith Barker as lead consultant/project manager.

 

The Outcome: The successful commencement of the Innovation Bridge project in October 2016 with a refreshed branding concept.

 

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